Broadcast major ZEEL unveils pricing of channels, bouquets

Leading broadcaster Zee Entertainment Enterprises Ltd (ZEEL) has taken the lead and announced the maximum retail price (MRP) of all its channels under the new regime as per March 3, 2017, guidelines issued by Telecom Regulatory Authority of India (Trai).

ZEEL has not only made public details of a-la-carte MRP of its channels on its website (on August 31, 2018) but also declared the MRP of various bouquets, which comprises its leading channels.

The a-la-carte of all standard definition (SD) and high-definition (HD) channels are under Rs 19 per month. The MRP of the basic bouquet for the Hindi speaking market (HSM) starts at Rs 45 per month for a suite of 23 channels. This includes channels like Zee TV, &TV, Zee Cinema, &Pictures, Zee News, Zee Anmol, Big Ganga and many more.

The company has declared multiple bouquets available to consumers across the country at different price points. Premium English channels like Zee Café and &flix are available in a different bouquet. Each bouquet constitutes a mix of channels of different genres including general entertainment, movies, news, infotainment and music.

Zee group of channels constitutes the largest entertainment network in the country, with the highest viewership share including all genres (Source: BARC viewership data, week 22 to week 34). Zee channels are ranked number 1/number 2 across languages including Marathi, Bangla, Odia, Telugu and Kannada, and in other genres like Hindi Movies and Marathi Movies.