Ashish Bhasin, chief executive officer (CEO), Dentsu Aegis Network (DAN) Greater South has taken up a larger, newly created role in the multinational media and digital marketing communications company's Asia Pacific (APAC) business operations.
Ashish Bhasin, chief executive officer (CEO), Dentsu Aegis Network (DAN) Greater South has taken up a larger, newly created role in the multinational media and digital marketing communications company's Asia Pacific (APAC) business operations.
Bhasin has been appointed CEO, Dentsu Aegis Network APAC effective immediately. Based in Singapore, Bhasin is the first Indian ever to join DAN's global executive team and will report into Takaki Hibino, executive chairman, Dentsu Aegis Network APAC.
Bhasin will also continue to maintain his role as chairman, DAN India while Anand Bhadkamkar, chief operating officer India and chief financial officer Greater South has been promoted to CEO, Dentsu Aegis Network India and will continue to report to Bhasin.
The move is in line with DAN's recently announced cluster structure – Greater North, Greater South and ANZ in APAC, giving the markets and their leadership teams greater focus on identifying and moving into key growth opportunities. Bhasin will be focusing on accelerating this growth while delivering greater operational rigour and leadership excellence across the region. These changes reflect evolving market dynamics across the region, mitigating the disruption that new entrants, shifting consumer demands and technological evolution creates by focusing on delivering long-term, sustainable growth for our clients.
There is never a more exciting time to be in this business, said Bhasin, adding that while the competitive landscape is becoming more complex and fragmented clients are crying out for long-term vision and simplicity. "We have to keep their needs as our North Star whilst delivering long-term, sustainable growth for our business. We are in a unique position to build propositions around our client needs, and I look forward to this next chapter in the transformation journey of this region," he said.
In addition, Masaya Nakamura, deputy chairman and chief growth officer, APAC has taken a new role as CEO, global solutions, DAN, based in Tokyo. He will remain on the global executive. Prakash Kamdar, CEO, Isobar Singapore has been promoted to CEO, Dentsu Aegis Network Singapore.
According to Hibino, Bhasin's appointment is critical for the region; enabling the markets to focus on client needs and growth opportunities while delivering operational rigor for the business. "He was a clear candidate from the start with a proven track record of delivering long-term and consistent growth. Under his leadership, the business in India is now the second-largest advertising and media organisation by revenue in the market. His long-term vision coupled with his acumen for identifying an opportunity is one of the best in the business, and I am delighted he will join me in leading the business in APAC," said Hibino.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "Ashish Bhasin")
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}