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Apple restarts iPhone X production over poor iPhone XS, XS Max sales

The hefty price of the newer generation iPhone probably did not work in favour of Apple. The company is reportedly looking at restarting the production of its older iPhone X which had a good response.

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The hefty price of the newer generation iPhone probably did not work in favour of Apple. The company is reportedly looking at restarting the production of its older iPhone X which had a good response.

According to Mashable, the iPhone XS and iPhone XS Max, which debuted in September, are not selling at a pace the company expected. Apple
also decided to cut production on all new iPhones.

Now, just days after reportedly putting a halt on the new iPhones, Apple is restarting the iPhone X production. The decision is due in part to an agreement with Samsung to purchase a certain amount of OLED display panels.

Earlier, Flurry Analytics, a company which looked into device activations of the iPhone XS and iPhone XS Max from September 21 to September 27 found that sales for both devices performed better than its predecessor, the iPhone X, as well as the iPhone 8 and 8 Plus.

According to the report, during their first full week, the iPhone XS and iPhone XS Max generated a7 percent more revenue, as compared to the combined sales of the iPhone X, iPhone 8, and iPhone 8 Plus during their first week respectively.

“Over their first week of sales, the iPhone 8 and 8 Plus devices claimed 0.76% percent share of the Apple device base. By comparison, the XS and XS Max captured 45% more share, which is a strong improvement,” the report added. The ratio of sales between the iPhone Xs and iPhone Xs Max show that the latter is selling 1.6 more times than the iPhone Xs.

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