Amazon Prime Day is expected to provide up to 40 per cent discounts on mobiles and accessories with to 50 percent off on electronic goods and up to 70% discount for home and outdoor items.
E-commerce giant Amazon will celebrate Prime Day sale on July 16. Amazon's Prime Day sale will simultaneously happen in 17 cities including newly prime countries Netherlands and Singapore. The 36-hour long Prime Day sale will start on July 16 noon and will be continued till July 17 midninght. During the Prime Day sale, Prime members can enjoy the launch of over 200 launches, blockbuster deals, entertainment premiers and more.
But if your are looking to buy a smartphone then you should know that Amazon-exclusive smartphones such as the OnePlus 6, Moto G6, Redmi 5, RealMe 1 are now available for purchase on Prime Now app ahead of the Prime Day celebrations.
Notably, products avaialble on the Prime Now app qualify for a fast delivery time of 2 hours for Prime members between 6 AM to Midnight. This offer is in addition to the recently launched Amazon devices selection of Fire TV sticks, Kindle, Kindle Paperwhite (WiFI), Echo Dot and Echo on Prime Now.
Amazon Prime Day is expected to provide up to 40 per cent discounts on mobiles and accessories with to 50 per cent off on electronic goods and up to 70 per cent discount for home and outdoor items. There will be an additional discount of 10 per cent for those paying with HDFC Bank cards. As part of providing a new experience, Amazon India will be launching Virtual Reality outlets across 11 malls in Bengaluru, Chennai, Mumbai, Delhi NCR, and Kolkata.
Amazon India is beefing up its logistics and warehousing capacities as well as offerings in run-up to its Prime Day event.
Amazon on Wednesday opened its 1,40,000 square feet fulfilment centre near Kolkata, its third and the biggest in the region.
Amazon would add five such fulfilment centres – warehouses where stuffs are stored, sorted and transported to destinations – by end of this year. It would have 67 warehouses across 13 states with a combined storage space of 20 million cubic feet.
Beyond these large warehouses, Amazon is creating last-mile connectivity to reach customers from Leh to Kohima.
"We are investing in transportation logistics as well as other logistical capacities. About 350 local entrepreneurs, from retired servicemen to housewives, have been roped in who would be delivering packages within their respective areas while 17,500 shops across 225 cities have been tied up under 'I have space' programme who would work for us," Akhil Saxena, VP, customer fulfilment of Amazon India, told DNA Money.
"As we add more fulfilment centres, our ability to provide one or two day deliveries to our Prime members for more number of products would rise," he said.
Amazon is now preparing for the big Prime Day sale, spread over 36 hours beginning July 16.
The marketplace currently has 3.4 lakh sellers across the country.
While effort are being made to reach out to more number of buyers through expansion of logistical capabilities and onboarding more sellers, Amazon is also working on improving buyers' experience.
To give buyers a better feel of the products they are ordering, Amazon has developed a virtual marketplace on Oculus to be made available to interested buyers at pop-up stores in major cities.
"It's always a challenge for every e-commerce player how to give better 'touch and feel' experience to buyers. For this we have created a virtual room where customers can walk in and check how does a product like a piece of garment looks on a virtual model giving a better feel of the texture and appearance when it is actually worn," Akshay Sahi, head of Prime, said.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "Amazon Prime Day sale: OnePlus 6 delivery in 2 hours and other offers you should know")
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}