Country’s largest service provider Bharti Airtel on Monday announced the launch of its online store which will offer a range of premium smartphones.
Smartphones will be available with affordable down payments, instant credit verification and financing along with bundled monthly plans, the company said in a statement.
Airtel’s online store went ‘Live’ on Monday with Apple’s iPhone 7 and iPhone 7 Plus variants, the company said. It plans to add devices from all leading brands to the store’s offerings in the near future. The devices will get delivered to the customer’s doorstep.
The iPhone 7 (32 GB) is available for a down payment of just Rs 7,777 and 24 monthly installments of Rs 2,499. The monthly installments have a built-in high-end postpaid plan which offers 30 GB data, unlimited calling (local, STD, national roaming) and Airtel secure package that covers the device against any physical damage and offers cyber protection.
The online store launch is part of Project Next. Airtel had already announced an investment of up to Rs 2,000 crore under Project Next to launch several exciting digital innovations to step change the simplicity and interactivity of the Airtel customer experience.
Airtel’s online store is an integrated digital platform aimed at making it easier for customers to upgrade to smartphones they always aspired for, without the constraint of high put-down prices and cumbersome financing schemes.
Harmeen Mehta, global CIO & director – engineering, Bharti Airtel said, “This is yet another exciting digital innovation from Airtel to delight customers. We are making it easier for millions of customers to upgrade to devices they always wanted, we are also making the entire process seamless and simple through digital technologies.”
Airtel has partnered with Apple Inc, HDFC Bank, Clix Capital, Seynse Technologies, Brightstar Telecommunications and Vulcan Express to enable the digital experience on its online store. The online store services are currently available to customers in 21 cities across India and will be expanded to other cities and towns shortly.
...& ANALYSIS
- The iPhone 7 (32 GB) is available for a downpayment of just Rs 7,777 and 24 monthly installments of Rs 2,499
- The monthly installments have a built-in high-end postpaid plan which offers 30 GB data
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