Amazon did not disclose the investment that has been put in its latest edition.
After New York and India, Amazon India launched its fashion imaging studio in Gurugram on Wednesday. Amazon's third fashion studio in the world, Blink has been spreaded across 44,000 sq feet.
However, Amazon did not disclose the investment that has been put in its latest edition.
According to Amazon India, the new studio will help in creating a better offerings just ahead of the festive season in India.
“We have more than 2 million stock-keeping units (SKUs) kept at our warehouses across the country, that is twice the inventory we had during the last festive season. Additionally, we have signed exclusive deals with 100 brands. The idea is to tell a great visual story, which we will be now able to do with the new studio,” said Arun Sirdeshmukh, head, Amazon Fashion India.
With the launch of the studio, the e-tailer has now debuted into content marketing.
Apart from 16 individual high-tech photography bays, the studio has a large editorial suite, video editing facilities and creative spaces. Overall, about 200 people at Amazon, including the front end and back end, will be involved in the new studio to push the fashion segment ahead of the festive season sale, said Sirdeshmukh.
"We are the largest destination for online fashion in India. As fashion has been one of the fastest growing segments, we decided to push it further with bringing the fashion studio to India. Our partner brands are integral to our business and this studio will help us engage with them to come up with better solutions. While the studio will be not be used for selling directly to consumers, we may consider having special events where brands and consumers can come together some of the products might be sold during a special event,' he said.
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