The innovative promotional strategy of Huma Qureshi-Saqib Saleem starrer 'Dobaara' REVEALED!

The trailer of Prawaal Raman’s upcoming film Dobaara: See Your Evil has sent chills down the spine and created lot of curiosity amongst the audiences. It’s already noted that the mirror is playing the central character in the film. 

The makers decided to do an innovational activity for the promotional purpose and curated ‘unbreakable mirror’ standees which have been placed at several multiplexes. Cinema lovers are challenged to break the mirror and each failed attempt is met with a further coaxing ‘Try Dobaara’. The makers believe that the mirror will crack or dent but not break as it holds some kind of power.

Huma Qureshi is quite excited about people interacting with the mirror and said, "The whole idea behind this mirror activity is to give the audience a first-hand experience of what happens to us in the film. We are sure the audience will enjoy the experience and come in cinemas to watch the real story behind this Mirror." 
 
Saqib, who tried to break the mirror himself at its launch event, adds "The mirror is a key character in the film, so we thought of making the audiences meet the mirror and see if they can do what we as brother and sister set out to achieve in the film i.e. break the mirror! The real story unveils on the 2nd of June..see u at the movies!”
 
Elaborating on this innovation, Aniruddha Nag, Marketing Head of B4U Motion Pictures stated “If there is Good, then there is Evil as well! The attempt behind this innovation has been to get people to engage with the Mirror and experience its Evil Powers in person."

Written and directed by Prawaal Raman, starring Huma Qureshi, Saqib Saleem, Adil Hussain, Lisa Ray, Madalina Bellariu Ion and Rhea Chakraborty, Dobaara: See your evil is slated to release on June 2, 2017.