Revealed: Salman Khan's Race 3 trailer to be launched in this unique way

Breaking ground in the digital space has become customary for Salman Khan Films today and Race 3 is no different. From the varied plot twists to onset masti, social media has been abuzz with constant banter and conversations about the film. The makers have totally packed a punch with a new and innovative way of showcasing the Race 3 trailer to the die-hard fans of Salman Khan.

The trailer launch event of Race 3, which is to take a place in a suburban part of Mumbai and in the presence of the entire star cast will be covered live in a 360 degree format. The coverage will be streamed online simultaneously on Facebook and Twitter. This is the first time any Bollywood film has attempted such a feat.

“Salman Khan’s fan frenzy is unparalleled. Taking this love and affection further, we wanted every fan to experience the trailer of Race 3, especially those who cannot be physically present. We wanted to do something different for the fans this time and it starts with this unique visual experience” said a spokesperson.

Race 3 stars an ensemble cast of Salman Khan, Jacqueline Fernandez, Anil Kapoor, Bobby Deol, Saqib Saleem and Daisy Shah. The movie is the third instalment in the Race franchise and is directed by Remo D'Souza. Watch this space for the Race 3 trailer which is all set to be unveiled in a few hours...