On Dev Anand’s seventh death anniversary, designers recall the indelible impact he left on the world of Indian fashion
Actor, producer, writer, director — he wore many hats with aplomb. It’s no wonder then that when Dev Anand passed away on December 3, 2011, at the age of 88, many mourned his loss. Dev saab, who entertained audiences for over six decades, is remembered even today not only for his hit movies such as Guide (1965), Jewel Thief (1967) and Hare Rama Hare Krishna (1971), but also for his unique sense of style. “He was known for pushing the envelope in terms of fashion,” says designer Nikhil Mehra of label Shantanu and Nikhil. Be it his neckties and scarves, his bold choice of colours, popularising sweaters or his experimental headgear, the Hindi film icon with his signature puffed hair and charismatic smile had the ladies swooning. While many called him India’s Gregory Peck, others say he borrowed fashion cues from the Hollywood icon.
THE HEARTTHROB OF HIS TIME
Even years later, the actor’s style is relevant. The retro look is always in trend and his jackets, scarves, mufflers and berets along with his cool attitude and swag can be emulated by the youth today, opines designer Shruti Sancheti. “Post-Independence, Indian fashion was an amalgamation of the bygone era of the Raj, combined with a hint of new-found patriotism. However, Dev saab, with his westernised look and striking personality, epitomised the quintessential hill station holidaying culture of the era. Sweaters, mufflers and hats completed his look along with his trademark scarf. He could carry off a variety of colours, patterns, prints and was most definitely the heartthrob of his time,” she adds.
The actor flaunted jackets, neckties, hats and suits with an unmistakable flair
GENDER-FLUID STYLE
The ’60s, which Dev saab belonged to, were an influential time for fashion. He was known in particular for his gender-fluid style, says Nikhil. “Whether it was wearing scarves — previously common with women — or rocking pinks and reds, he bridged the gap between male and female fashion. His wardrobe featured a kaleidoscope of colours, some of the shades like the purples and greens are even being seen in designer collections today. While he’s often compared to Peck, I feel Dev had his own demeanour and style. I don’t think if he had copied him, he would be so loved,” adds the designer.
Dev Anand made wearing scarves fashionable for men; His look for the hit movie Jewel Thief
MADE TRENDS ASPIRATIONAL
From the demure ’50s to the hippie ’70s, the actor experimented with ongoing style diktats and gave India many trend references to follow. His contribution to fashion is commendable, says designer Mayyur Girotra. “He single-handedly dominated men’s fashion during his reign. He made quirky patterns chic and classic styles a must-have. His signature accessories including the paperboy cap have become a rage. His iconic style is the outrageous patterned suits in heritage checks. This Bollywood star interpreted international fashion trends and made it aspirational for the Indian audiences,” avers Mayyur, who thinks he will remain a style icon for decades to come.
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