Its lead actors revealed the film’s logo through a never-seen-before spectacle in the sky
On March 4, the auspicious day of Maha Shivratri and the culmination of Kumbh Mela, the Brahmãstra team comprising lead actors Ranbir Kapoor, Alia Bhatt and director Ayan Mukerji launched a swarm of drones that illuminated the evening sky to reveal the film’s logo.
Above the confluence of three sacred rivers — the Ganges, the Yamuna and the mythical Saraswati — at the holy Triveni Sangam of Prayagraj, with a background of over 10 million visitors, a phalanx of drones flew overhead to light up the sky.
Set in contemporary India, but imbued in Indian mythology, magical energies and powers, the movie, which also stars Amitabh Bachchan, Mouni Roy and Nagarjuna Akkineni, takes us to a spectacular new world through a blend of massive spectacle, storytelling and emotion. The makers could not imagine a more appropriate platform than Kumbh to commence the film’s journey.
Karan Johar, whose Dharma Productions is backing the project, says, “Kumbh is the epitome of our rich cultural history and is a reminder of our roots.
It is everything that India stands for, a confluence of spirituality and history.”
Apoorva Mehta, CEO, Dharma Productions, adds, “There could not be a more befitting canvas for us to initiate our journey. We thank the platform for this wonderful opportunity.”
Vijay Singh, CEO, Fox Star Studios, states, “Brahmãstra, at its core, is a vehicle that brings alive the boundless wisdom of ancient India.
And what better event than the Kumbh Mela that showcases India at its finest, as an ancient tradition of all its different cultures coming together in a glorious melting pot.”
Ayan points out, “Brahmãstra is a film deeply inspired by the spirit of Indian history and mythology. It aspires to touch that chord of Indian spirituality that exists within all of us. I feel grateful that we could kick-start the journey for our ambitious film on the occasion of Maha Shivratri at the Kumbh Mela. May all the positive energies at Kumbh rain down upon our movie!”
From a strategically placed take-off and landing pad at the sangam point, the drones went through several levels of checks, simulations, capability tests, formation pre-runs and light sequencing to prepare for the grand logo reveal. Special pilots were engaged for this spectacle to happen. The planning and execution took over six months to come together.
Shikha Kapur, Chief Marketing Officer of Fox Star Studios, mentions, “This has been the most exciting and challenging launch to plan and execute. What seemed like an impossible idea became a dream we committed ourselves to pursue. It’s a testament to the passion that FSS, Dharma and all our partners bring to the film to make the impossible happen.”
Produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, Namit Malhotra, Ranbir Kapoor, Ayan Mukerji & Fox Star Studios, Brahmãstra is a trilogy, whose first part is slated for release on Christmas 2019.
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