Parineeti Chopra shows her business acumen

Given their popularity and fan following on social media, it wouldn’t be wrong to call stars as influencers. After all, people aspire to be like their idols and ape their styles. In B-Town, Parineeti Chopra is one of the most influential stars. The Kesari actress has over 20 million followers cumulatively on social media. So, it’s not surprising that the brands she endorses use it to maximise their gains from her association.

Parineeti, who holds a triple honours degree in business, finance and economics from Manchester Business School, ensures she uses her knowledge and skills for her endorsements. Interestingly, her contribution to Tourism Australia campaign yielded great results. 

According to the India Entertainment Marketing Report 2019, Indian visitors to Australia has grown at an average of 21 per cent since Pari’s appointment as a ‘Friend of Australia’ (a catchphrase used by the authorities instead of Brand Ambassador), in comparison to 15 per cent growth during the prior six months.

Pari is a travel junkie and her posts are aspirational for her social media followers. Apart from being an ambassador for Aussie tourism, the actress has also contributed in the designing and planning of the campaigns, which in turn, have led to many Indians opting for the island nation as one of their most preferred vacation destinations. She has also been involved in conceptualising the films that promoted Down Under for Indian tourists, besides singing for and featuring in the campaign. She was ecstatic when she read the report. “I felt for this campaign from my heart and I guess it showed! Now, my aim is to take the growth number to 50 per cent!” she enthuses.