Hichki box-office : Rani Mukerji's film stays strong in midst of 'Baaghi 2' mania, earns 28.50 crores in 8 days

Rani Mukerji made a comeback with 'Hichki' and reconfirmed her position as the Queen of hearts. Her film is doing well and surviving competition from Ajay Devgn's 'Raid' which is heading towards 100 crore club and Tiger Shroff-Disha Patani's 'Baaghi2' which has taken over box-office by storm.

In it's 8th day at the theatres, Hichki has earned 2.40 crores at the box-office and now stands tall at 28.50 crores. 

#Hichki withstands the #Baaghi2 wave... Stays SUPER-STRONG on second Fri... Biz expected to grow over the weekend... [Week 2] Fri 2.40 cr. Total:  28.50 cr. India biz.

— taran adarsh (@taran_adarsh) March 31, 2018

According to the producers, the project had recovered its cost even before the release, through "non-theatrical revenue aperture". Producer Maneesh Sharma told PTI, "Such reaction is truly humbling. We backed a film that was raising important social message and could affect genuine social change... The Rs 20 crore budget inclusive of all costs was recovered before the film released at the theatres through non-theatrical revenue aperture."

"The success of 'Hichki' gives us a lot of confidence to produce such universally appealing subjects that can touch the hearts of audiences worldwide," he added.

In the film, Rani plays the character of Naina Mathur who has a nervous system disorder, Tourette Syndrome, that forces an individual to make involuntary repetitive movements or sounds.

"Hichki" is directed by Siddharth P Malhotra and produced by Maneesh Sharma and Aditya Chopra.