These movies have struck a chord with the cine-goers as they talk about issues that matter and viewers can relate to
This year, movies like Uri: The Surgical Strike, Badla and Article 15 registered astonishing business at the box office. Then came Super 30, which has also set the cash registers ringing by reaching Rs 70 crore mark in six days. These unconventional narratives have shown that audiences dig good content. With popular names such as Amitabh Bachchan, Hrithik Roshan, Aayushman Khurrana, Vicky Kaushal and Taapsee Pannu being seen in content-driven movies, it’s a remarkable period for cinema and a time to rejoice for the audiences as well.
These movies have struck a chord with the cine-goers as they talk about issues that matter and viewers can relate to. For instance, Uri was about the Balakot surgical strike that had the entire nation talking, while Article 15 addressed the issue of caste discrimination, especially in remote villages. Super 30 is the story of underdogs and brought to fore a lesser-known but impactful personality. Badla caught people’s attention too.
VIEWERS WANT SOMETHING NEW
In trade analyst Komal Natha opinion, “People are sick and tired of seeing the regular stuff. The audiences desperately want something new in films, which is why the routine, commercial potboilers are not working but something fresh is. This makes these movies do well at the box office. Critics also give importance to novelty.” Thus, whether popular opinion or critical acclaim, these flicks are sought after and raking in the moolah.
CONTENT-DRIVEN FILMS IN COMMERCIAL FRAME
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- URI: The Surgical Strike – Rs 244 cr
- Badla – Rs 87.5 cr
- Article 15 – Rs 60 cr
- Super 30 – Rs 70 cr
- The Tashkent files – Rs 16.97 cr
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STARS AND SUBSTANCE
Komal further explained, “In the last two-three years, actors have also seen that content-rich films are working instead of only those with a big star cast. And, a big star with content is a deadly combination, but projects with stars without substance are not working.” This is making the leading actors gravitate towards movies with messages. In Komal’s opinion, people don’t come to see only famous names but they want to see their favourites in a solid story.
OUT OF THE BOX STUFF
According to trade analyst Taran Adarsh, too, these movies have found acceptance because of fresh content. However, he adds that there were Uri and Article 15 in 2019 to back this belief, but Super 30 has just released, so it’s a bit early to say anything right now. He says, “Films that talk about something different to the audience will always find acceptance, and will also have to be in the commercial frame. I think actors have also made up their minds to experiment and not do the usual stuff.” In his opinion, the same goes for filmmakers and writers. They are thinking out of the box and giving viewers unique stuff. For instance, last year's Tumbbad, which was a commercial success in spite of being an offbeat suspense thriller without big names. It still managed to win the audiences' hearts. A special mention must also go to The Tashkent Files, a conspiracy thriller this year that did good business at the ticket windows. With audiences accepting exciting subjects, the year ahead looks suitable for viewer-experience and box office with upcoming movies like Mission Mangal, Jhund and Saand Ki Aankh.
Disclaimer: Approximate India Nett figures from Box Office India, till the time of going to press.
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