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After 'Bellbottom' teaser success, multiplexes keen on getting back to business, see fresh hope

The high-end action teaser which was already trending on social media has become a rage amongst fans as well as the distributors in the industry.

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Akshay Kumar
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Pooja Entertainment made a record by becoming the first film in the world to finish shooting a film during the pandemic. The much-anticipated espionage thriller Bellbottom starring Akshay Kumar garnered a lot of eyeballs for its intriguing teaser which gave us an exciting sneak peek into what's in store. 

The high-end action teaser which was already trending on social media has become a rage amongst fans as well as the distributors in the industry. 

Amidst all the OTT releases this year, everyone is eagerly waiting for Bellbottom which is heading for its theatrical release next year. For film distributors and exhibitors, the film is of utmost importance as it's one of the top-notch production heavy film, which will be seeing a huge theatre release worldwide.

"It is heartening to see the response to the teaser of Bellbottom, especially now when we have permission from The Ministry of Home Affairs to screen films in cinema halls from October 15 onwards. The joy with which people are responding to the teaser shows that the hunger for big-screen entertainment is alive and this is a positive news not just our industry but everyone who depends on it," said Mr. Gautam Dutta, CEO, PVR Cinemas.

"This teaser seems to be a sign of the good times that the exhibitors, in particular, have been waiting for since the pandemic shut us down. We can finally see a ray of hope at the end of a dark time, unlike any we have seen as an industry together. The teaser and the completion of Bellbottom show that the film industry's synergy, resilience, and adaptability are matchless. It will see through just any challenge. And we as exhibitors will continue to entertain our audience no matter what", said Saurabh Varma, Chief Marketing Officer, INOX Leisure Limited. 

Bell Bottom is set to release on April 2, 2021, and is written by Aseem Arrora and Parveez Shaikh starring Vaani Kapoor as the leading lady, along with Huma Qureshi and Lara Dutta Bhupathi. The film is directed by Ranjit M Tewari.

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