Aniruddha Guha

Bollywood needs to figure out its definition of a teaser. Almost 2 minutes long, you'd think the Desi Boyz first look promo would qualify as a theatrical trailer, but the makers would like us to believe it's just a teaser. If this one has to lead to a more elaborate promo (which is why it is called a teaser in the first place), how much longer would that be?

Teaser Promo: Desi Boyz (sourced from the ErosEntertainment YouTube channel).

The Desi Boyz teaser has the voice of Sanjay Dutt introducing audiences to the characters of Akshay Kumar and John Abraham, who are mostly shown strutting around in suits, and striking cool poses. "Ladies and Ladkiyan, pull out the cash for the desi lovers," says the promo, followed by a shot of money being thrown at the two, as they dance around women. Are they gigolos? Love gurus? Or just casanovas? Deepika Padukone is the only other actor clearly visible in the promo, while you catch just a little glimpse of Chitrangadha Singh.

Desi Boyz is the directorial debut of Rohit Dhawan, who is David Dhawan's son. The film, though, looks much more polished, and better on the Production Values front, than any old or recent David Dhawan film (if you've watched any promo of Rascals, you will agree). It looks more like a Karan Johar film than one from David Dhawan's school of filmmaking, and that helps Rohit make a decent first impression. The promo's well cut, has a catchy tune and is pleasing to the eye.

But will the cool quotient of the teaser translate into any real entertainment? Or will Desi Boyz end up as another brainless, forgettable comedy? We'll find out on November 25th, when the film releases.

(On Twitter: @AniGuha)