This pink chaddi campaign is too delicious to be ignored, so I have to join my colleague Sidharth here. It’s one of the few times of my life that I’ve joined a campaign – the petitions which came about after the Gujarat riots of 2002 being a notable exception. The idea of being a journalist is to be non-partisan and therefore non-participatory. But this one has many qualities of irresistibility: such a brilliantly simple idea, so in your face, so sweetly offensive, so self-deprecatory, so ironical, so witty and such a damn lot of fun!

It works for everyone too, a simple three-step programme. First, join the consortium of pub-going loose and forward women (http://thepinkchaddicampaign.blogspot.com/), then buy a pair of pink panties and send them to the Sri Ram Sene and Saturday night, go to a pub. If you don’t drink alcohol, no problem, raise a toast with a glass of water, juice, evil fattening soft drink, whatever. Are we to allow these people to steal our freedom? Never, from now on, this is the way to go about it -- someone gets annoyingly overbearing, just send them your underwear. As they said in Goodness Gracious Me, kiss my chaddies, man!