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Eye on career and a nose for looking good

Women are increasingly opting for cosmetic makeovers to fit into professional roles.

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When 23-year-old Yashaswini S had to appear for campus interviews last year, she did more than just comb through books. Yashaswini also underwent chemical peeling at a skin clinic, which helped her to get rid of pimples and made her “skin glow”. Now placed at Amazon.com, the 23-year-old feels she did the right thing by going to a skin clinic. “A good skin always complements the attitude and confidence we carry,” she says.

Yashaswini belongs to the new breed of professionals who are willing to walk that extra mile to get the right look; and there is data to back it up.

Cosmetic dermatologists Dr Amee Daxini and Dr Ashwini Sreekar, who work at Reviva Skin Clinic, say the demand for non-surgical treatments among young professionals has more than doubled in three years, while according to Dr Samarth Shetty, a cranio facial surgeon from Narayana Health, the demand for surgical cosmetic treatments has soared by 30% since 2010.

Dr Sudheendra U, cosmetologist at Fortis Hospital, says that chemical peels, derma rollers and laser treatments for acne and hair removal are now highly sought after by professionals in their twenties. 

According to Dr Madhukumar MG, cosmetic surgeon from Midas Cosmetic Surgery Clinic, more than half of his patients are young professionals. “Most women go for fillers, botox, tummy tucks, liposuction, breast enlargement and nose jobs, while men usually go for hair restoration and gynecomastia,” says Madhukumar.

Take the case of entrepreneur Sunitha Malapa, who believes that “looks impact confidence”. Sunitha - who underwent botox treatment and laser hair removal - says she was “plump” and had “folds on her skin”. “Since I am a businesswoman, I have to travel a lot and meet people. That’s why I decided to go for a botox treatment,” says Sunitha.

“As professionals, we need to carry ourselves well at all times. Looking good and getting rid of loose skin gave me confidence.”

Dr Shuba Dharmana, a cosmetic dermatologist and the founder of LeJeune Medspa, says the rate of young professionals going for cosmetic treatments is increasing by over 20% annually.

“People from all walks of life come for these treatments, but the majority include the aspirational crowd: the middle-class, professionals from media, corporate and IT sectors. It’s part of grooming. Lifestyles demand them to go for it,” says Dharmana.

But experts have a word of caution for those seeking cosmetic treatments. “People must first ask themselves if they really need it and know who is doing it. With aggressive marketing, even set-ups not technically competent are now offering these services. Moreover, people with unrealistic expectations will definitely be disappointed,” says Dr Sudheendra.

Botox: A treatment for certain muscular conditions to cosmetically remove wrinkles by temporarily paralysing facial muscles

Chemical peels: A technique used to improve and smoothen the texture of the facial skin using a chemical solution that causes the dead skin to peel off

Derma rollers: A medical micro needling device used in various conditions like acne scars, stretch mark removal, anti-ageing and for hair loss management

Liposuction:
A technique in cosmetic surgery for removing excess fat from under the skin through suction.

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