Bangalore: Women go shopping & feel safe, the App-way

Tuesday, 17 December 2013 - 2:29pm IST | Place: Bangalore | Agency: DNA

Tanya Dsouza, a 28-year-old advertising professional, has a hectic work life that leaves her little time for day-to-day chores. Over the last three months, she has been leading a more structured life – thanks to a variety of women-centric mobile applications that she has downloaded. Be it creating a grocery list, keeping a tab on fitness or tracking her monthly periods, the apps she has installed is making her life easier. “The Shopping Grocery List app helps me keep a tab of things that I need to buy for the house,” said Tanya.

Like Tanya, thousands of women in the age group of 20 and 35, living in an urbane set-up have started relying on mobile apps that are geared towards women’s safety, security, health and fitness. Riya Shah works in a call centre and has odd working hours. She has installed an app called Vithu. “I just have to push the power button twice and the person will be alerted about my location,” she said.

Rohan Shravan, founder of a similar safety app called I’m Shakti, said: “We designed this app in September and about 10,000 women across the country have downloaded it. It does not require an Internet connection.”

There are also apps that keep women tuned to what’s hot in fashion and entertainment. is one such app. “The app alerts people with new contents and latest trends and 60% of our users are women,” said Kunal Kishore Sinha, the founder of the app.

For Shreya Gopal, 21, it is the multitude of makeup and fashion apps that keeps her going. “There are plenty of apps that customise one’s looks such as Perfect365.”

Download and make your life easy
VithU, is an emergency app . If you click the power button on the smartphone twice, it begins sending out alert messages every 2 minutes to your contacts that you feed into the app as the designated receivers or guardians. The message says “I am in danger. I need help. Please follow my location.”The receiver will receive a link to your location every 2 minutes.

Circle of six: Circle of 6 lets you choose six trusted friends to add to your circle. If you get into risky situation, use Circle of 6 to automatically send your circle a pre-programmed SMS alert message, with your exact location. It’s quick. It’s discreet.

I am Shakti: If the user is in trouble, on pressing the power button 5 times (within 2 seconds)emergency contact/s will receive preset emergency Text Message (SMS) with a message.

Nike+Running: Available on playstore, itunes. This app through the phone’s GPS and accelerometer allows the user to accurately record distance, pace, and time. In-run audio feedback lets one knows these metrics at every mile, to stay focused on run. Requires no sensor or additional products.

Pocket Yoga: Pocket Yoga offers 27 do-anywhere sessions. The audio guides you through your poses and breathing and the pictures add the visual pointers you need to nail the correct postures. This is a great addition to your weekly strength or cardio programs.

Period Tracker: With the press of a button at the start of the period every month, Period Tracker logs dates and calculates the average of past 3 months’ menstrual cycles to predict the start date of next period.

Water Your Body: This app has customised starting and ending time to drink water within a day, graph and logs of date record and tips for healthy drinking habit

ShopSavvy: With a sleek design and more merchants and products than any other app, ShopSavvy helps user find the best online and local prices, reliable product info, and a way to shop anywhere they want

Out of Milk: Shopping List, Pantry List & To-Do List in a small, intuitive and easy-to-use app.

Available on playstore and itunes. The Out of Milk Shopping List stays with the user everywhere they go. The list allows carrying in hand once ready to go grocery shopping. The Pantry List allows the user to keep track of pantry items (spices, essentials, etc) so that you always know what you have at home. The To-Do list helps keep track of any other items on daily list.

Perfect 365: Perfect365 is a one-of-a-kind portrait app that allows anyone to easily select trendy makeover styles or fine-tune every detail of their face to get perfect portraits. Available on windows,i-tunes and play store it is easy to use it helps enhance photos and have a view of modified styles.

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