Bangalore: Visiting a new place? Just shoot and win

Friday, 27 December 2013 - 1:32pm IST | Place: Bangalore | Agency: DNA

For people bitten with wanderlust, nothing can beat the joy of exploring a little-known but beautiful place, right? Wrong. For, now there’s an extra incentive to make that trip: they can shoot a short video, which can fetch them a cool prize worth Rs50,000 if their entry wins.

Incredible India, an initiative by the ministry of tourism, in association with a content-based digital solutions provider, has launched a short film contest for travelers to promote tourism by highlighting pristine destinations in the country.

Anyone who loves traveling and capturing those moments can upload videos of less than three-minutes’ duration, on the Pixel13 website ( to showcase the best of their experiences.

“The main idea behind this campaign is to combine technology and mobile to enable people to discover raw India. India is more than just Taj Mahal and other well-known destinations. Today, the youngsters visit so many different and unknown places within the country that people have not heard of. The idea is to bring out this India and put it on the world map,” says L Subramanyan, founder & CEO of Trivone, a content-based digital solutions company.

Popularising the places
The videos may depict best destinations, travel experiences and guidelines to visit less-known places. The initiative has already received tremendous response, with more than 2,500 entries and about 2,000 members. The short films uploaded by people will be judged by a jury with an online poll. Filmmaker Singeetham Srinivasa Rao of Pushpak fame will be heading the jury.

The best short-film will receive a prize worth Rs50,000. “Such initiatives will create awareness about little-known places in the country. We have done promotions via social platforms. We even held road shows where we encouraged people to shoot videos and upload them,” says Subramanyan.

The last date of submitting entries has not been decided yet.

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