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Bangalore to rock for wildlife

Hard Rock Café steps in to curb wildlife trade.

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Those who have conservation close to their hearts can always rock. And so will Hard Rock Café (HRC) on Wednesday.

Having supported conservation organisation Wildlife Trust of India (WTI) in the past through contributions to the anti-snare campaign in Bandipur Tiger Reserve and Rajiv Gandhi National Park in the state, HRC will be aiding the NCR-based NGO, this time rendering support to its project on control of the wildlife trade in Karnataka.

Kick-starting this tie-up is a five-city India tour of the Dubai-based band Point of View, featuring Ron ‘Bumblefoot’ Thal, the lead guitarist of Guns ‘N’ Roses. The tour begins with the band performing at HRC in Hyderabad, Bangalore, Mumbai and Delhi from June 11-14, 2013, and in Kolkata on June 15.

“In the past, HRC had supported our successful anti-snare campaign in Karnataka which resulted in the removal of hundreds of snares and saving precious lives of many tigers and other wildlife. This time they tuned in to support WTI’s project on control of the wildlife trade in the same state,” said Jagdish Kishwan, chief advisor, policy and programme implementation, WTI. The new association ensures part proceeds of album sales of Point of View being donated to the NGO.

Fewer than 2,000 tigers are believed to roam India’s wild; safety of the country’s national animal and a symbol of pristine wildlife across the world is being compromised by threats such as habitat loss, poaching and ever-increasing conflicts with people.

“Wildlife conservation, especially tiger conservation is at such a stage in this country that it is imperative that everyone does whatever one can to save the big cats. In our case, we chose to partner again with WTI whose efforts last year in Karnataka were instrumental in the removal of hundreds of snares, saving countless tigers and other wildlife,” remarked Kanika Kumar, Regional Manager- Marketing North, of Hard Rock Café.

“It is important that awareness be spread on such matters as much as possible, especially among the youth and with a medium like music and stalwarts like Ron ‘Bumblefoot’ Thal and Point of View involved it becomes easier to spread the message,” remarked Anisha Banerji, vice-president, marketing, JSM Corporation, the exclusive master franchisee for Hard Rock Café.

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