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Bangalore: HCG uses new technology to create breast cancer awareness

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Trying to capitilise on the growth and popularity of social media, HealthCare Global Enterprises Ltd, specialists in cancer care, used a 3D mapping technology to showcase a 3D animation to highlight the causes, incidence and prevention of breast cancer. The mapping was done at the Jewel De Paragon building on October 25 and 26.

The theme of the 3D animation was the ‘Power to fight breast cancer is in your hands’. According to a press release, the initiative will be extensively used on social media, keeping the younger generation in mind. Bangalore off late is witnessing women below the age group of 30 being diagnosed with breast cancer.

“This is amazing. I haven’t seen something like this in India. I am glad HCG took the initiative of doing this event as this will go a long way in spreading awareness on a disease like breast cancer,” said Shreya, an onlooker.

Dr BS Ajaikumar, chairman, HCG Group, said, “The incidence of breast cancer is the highest in Bangalore. Creating awareness is the only way for women to undergo preventive health checkups.”

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