Twitter
Advertisement

As kids sweat it out, sun shines on summer camps

Camps set to become Rs 1,000 cr industry due to rapid growth.

Latest News
article-main
FacebookTwitterWhatsappLinkedin

Summer camps for children is now a fast-growing industry that is likely to Rs 1,000 crore by 2017-18 from the current level of Rs 400 crore, according to the Assocham social development foundation (ASDF).

Middle class families in the city, with both parents working in most families, finds summer camps useful to keep their children busy during holidays. Nuclear families and higher disposable incomes have led to the rapid growth of the industry, according to an Assocham survey. 

Over the next five years, the industry’s growth patterns will reflect substantial increase in the number of children and adolescents due to rapidly improving expenditure on recreational activities and marginal gains in sports participation, said DS Rawat, secretary general, Asocham.

The survey on “Rising craze for summer camps in metros” conducted in Delhi-NCR, Mumbai, Bangalore, Ahmedabad, kochi, Kolkata, Hyderabad, Chandigarh, Dehradun covering nearly 3,000 parents during April 2013 clearly indicates that on an average, single-child families are spending Rs 2,000-6,000 on summer camps. Obviously, for two children, the sum spent on extracurricular activities doubles, says the survey.

The survey findings also highlighted that working parents in the busy city ‘Delhi’ spend least amount of time daily with their children at home (less than 1 hour) during vacations, while those in Bangalore spend maximum amount (4 hours).

 Nearly 72 per cent of the parents said, there was no provision of summer camps during their time. Coming with wards serves a double purpose not only do they give them a chance to learn something new but also ensures they get to spend quality time with the children.  Majority of the respondent said, learning together gives us an opportunity to be cordial, respect our views and understand each other better. Organisers are encasing on this trend by giving discounts if parents join their wards at camps, adds the survey. 

Summer camps are relatively popular with only 65 per cent parents preferring their children to spend time at a summer camp, in comparison 92 per cent of children survey preferred going to a summer camp, points out the survey.

Rawat said, “Such camps give an opportunity to the students to become self reliable and they gain immense confidence and power to make decisions. The notion that students should be set free during vacations has changed considerably with increasing popularity of summer camps in the city.”

Ranging from dance classes by Shiamak Daavar and Terence Lewis, theatre workshops by Raell Padamsee, Prithvi theatre’s workshops to summer-camps being organised by education brands like Kangaroo Kids, EuroKids, Funskool form the cornerstone of this fledgling but growing industry, the survey says.

Find your daily dose of news & explainers in your WhatsApp. Stay updated, Stay informed-  Follow DNA on WhatsApp.
Advertisement

Live tv

Advertisement
Advertisement