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Maruti Vitara Brezza sells over 3 lakh units in less than 3 years

Maruti Suzuki India (MSI)today said its popular SUV Vitara Brezza has crossed cumulative sales of 3 lakh units since launch in March 2016.

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Maruti Suzuki India (MSI)today said its popular SUV Vitara Brezza has crossed cumulative sales of 3 lakh units since launch in March 2016.

The model crossed the milestone in just 28 months and has clocked average monthly sales of over 12,600 units in past five months, growing over 25 per cent against same period last year, MSI said in a statement.

"Vitara Brezza is a breakthrough product which created disruption in the SUV market...The contribution of the top variants in the total sales of Vitara Brezza has zoomed to 56 per cent," MSI Senior Executive Director (Marketing and Sales) R S Kalsi said.

The automatic gear shift (AGS) variant, launched in May 2018 accounts for over 23 per cent of fresh bookings, the company said.

In 2017-18, Vitara Brezza had a market share of 43 per cent in its segment, it added.

Meanwhile, To weed out the competition, Maruti Suzuki India (MSI) plans to go full throttle to develop various kinds of alternate technologies, including CNG powered cars and hybrid vehicles, and not just electric vehicles, a top company official said .

Maruti Suzuki, which already has a market share of 50 per cent in the domestic passenger vehicle segment, is keen to partner government or oil companies in order to push for CNG powered vehicles in the country.

"We are going to try and push this acceleration in use of CNG, hybrid and other alternate technologies. We are going to push all technologies, and not limit ourselves to one technology," MSI Chairman RC Bhargava said.

He said the company wants to help reduce oil import and air pollution and that its view is similar to that of the government.

"We want to have clean cars in the country, we want to reduce oil import and we want to reduce pollution. Our objective is same as that of the government. For doing that we do not want to put all our hopes on battery cost reduction. We want to look at other alternate technologies as well," Bhargava said.

Without waiting for the cost of electric vehicles to come down, MSI wants to go out for alternatives like CNG in the country.

(With inputs from PTI)

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