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V Raghunathan

  • The compelling nature of that phone call

    What is so compulsive about the phone call that we are willing to interrupt any of our other engagements?

    Monday, 17 January 2011 - 2:26am
  • Getting consent on organ donation

    Status quo bias is innate to human nature. When consent is presumed given unless denied, few of us tend to change it.

    Saturday, 1 January 2011 - 2:50am
  • Gifts in cash versus gifts in kind

    In days of yore, when you received five milk cookers as wedding gifts, they could be recycled without a problem.

    Saturday, 18 December 2010 - 2:24am
  • Indians are more tolerant of unfairness

    A vegetable vendor increases the price of onion from Rs25 a kg to Rs45 overnight. Is it unfair? You can’t say unless you know the reason for the price increase.

    Friday, 3 December 2010 - 10:47pm
  • When the mob mentality gets you

    We tend to do what everyone else is doing and everyone else is doing what everybody else is doing and so on.

    Friday, 19 November 2010 - 11:16pm
  • Why the other queue moves faster

    We all suffer from an observational bias. We forget the good times and vividly remember the painful ones.

    Saturday, 6 November 2010 - 3:59am
  • Should insurance be sold on death or life?

    Human nature ensures that our answers are different depending on how one frames the question.

    Saturday, 23 October 2010 - 3:22am
  • Why does happiness wear thin over time?

    In most situations one may face it is the ending that matters and not the beginning. This is called the Peak-End rule.

    Saturday, 9 October 2010 - 2:40am
  • The other guy's dish seems better

    The greater the choice on offer — whether at restaurants or car models — the greater our regret once we make a choice.

    Saturday, 25 September 2010 - 3:14am
  • Why we hold on to our dud shares

    A notional loss is easier to live with than a real loss. So why convert the notional loss into a real one by selling shares?

    Friday, 10 September 2010 - 11:39pm