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Pradyuman Maheshwari

  • ‘McDonald’s will always be a great value brand’ :Kedar Teny, CMO McDonald’s India (West & South)

    Excerpts from a freewheeling interview with Pradyuman Maheshwari

    Monday, 18 May 2015 - 6:57am
  • Inspiring Goodness for Advertising: In conversation with Srinivasan K Swamy and Ramesh Narayan

    The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their professional expertise and inspired the marketing communications industry locally, regionally and globally.

    Monday, 11 May 2015 - 7:24am
  • Bajaj rides into the digital world: Interview with CMO Sumeet Narang

    Advertising through ‘webisodes’ rather than a TV spot is a bold move for an auto company. But, as Sumeet Narang, Senior Vice-President (Marketing - Motorycles) at Bajaj Auto tells Pradyuman Maheshwari, it’s not the screen that matters, but the content.

    Monday, 4 May 2015 - 6:55am
  • I don't play golf, so I can't retire: Sam Balsara

    Hours after announcing the news of Vikram Sakhuja coming on board as an equity partner and group CEO, Madison World chairman and managing director Sam Balsara spoke on the announcement, his expectations from Sakhuja and rumours on stake sale in an interview with Pradyuman Maheshwari

    Wednesday, 22 April 2015 - 7:00am
  • Goafest is balance of festival and awards: Nakul Chopra

    This is the second year, Publicis's CEO South Asia Nakul Chopra has helmed the Goafest Organising Committee. In an interview with Pradyuman Maheshwari, Chopra speaks on organising the festival and the troversies about some leading agencies staying away.

    Thursday, 9 April 2015 - 6:10am
  • India is a market ripe for an innovations consultant

    As Managing Partner of Fahrenheit 212, Todd Rovak is an innovations specialist. He has developed successful innovation pipelines across a wide array of industries including financial services, consumer electronics, technology and retail. In India recently for the Kyoorius Designyatra, Pradyuman...

    Monday, 13 October 2014 - 11:05am
  • Diversity of speakers at Designyatra is higher this year: Rajesh Kejriwal

    This is that time of the year that all the biggies in the craft and business of design head to the sultry climes of Goa. Starting today, the Kyoorius Designyatra (and Digiyatra) would be held in Goa till September 13. Since last year, the first day of the event has christened Digiyatra and is held...

    Thursday, 11 September 2014 - 6:00am
  • Kyoorius is about celebrating the best work: Rajesh Kejriwal

    Known for design conferences and allied events, and a bi-monthly magazine, Rajesh Kejriwal, founder and CEO, Kyoorius hopped on to a territory that has had only one big player: the Abby organised by the Advertising Club. His idea appealed to a sizeable section of the industry. He pulled in Britain'...

    Tuesday, 10 June 2014 - 7:05am
  • We are looking beyond Creative at the Abby: Pratap Bose

    It’s been a grueling few months for Pratap Bose, President of the Advertising Club and Chair of the Awards Governing Council. While the controversies may have embroiled the Creative Abby awards last year, Bose reaped the fruits this year with around a 50 per cent drop in number of entries. Hours...

    Tuesday, 3 June 2014 - 6:35am
  • Not just politicos, May 16 big counting day for TV channels, too

    Election results day is most promoted date by far in TV history, say experts

    Thursday, 15 May 2014 - 6:30am