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SEWA’s Rudi No Radio now on Internet

Thursday, 3 April 2014 - 7:44pm IST | Place: Ahmedabad | Agency: dna

Riding on the technology wave, Self Employed Women’s Association (SEWA)’s FM station seems to have spread its wings. Rudi No Radio, as it is known, has defied the limitation of being a community radio and has spread the benefits of educative programmes not only to its 10-km radius audience in Sanand district but also to people in Kadi as well as Gandhinagar areas.

And to expand its horizon, SEWA has this time taken to internet. On March 31, SEWA Academy launched a pilot project to reach out to more people in villages using specially developed website. In the virtual space, members of SEWA have started uploading educative, informative and entertaining programmes broadcast on Rudi No Radio on the virtual space.

“We have nearly seven new centres in new areas, where we have set up computers, internet connection and also taught women to operate them and access the website.  Earlier, the programmes were only available in villages in Sanand district but now Gandhinagar and    villages can also have access to the programmes using the internet,” said Daksha Mehta, an IT team member of the project.

She said the health and education related programmes developed by SEWA members received a strong following in villages and has also made a difference in the way people think. “But the main idea remains to make the males in the villages listen to the programmes as awareness among them will bring more freedom and change for women,” she said.

With the launch of the web space, the members have also started uploading informative videos, lectures by experts on agriculture, education, crop patterns to keep the members informed.

Director of SEWA Academy as well as Rudi No Radio, Namrata Bali, told DNA that the pilot project enabled more women to take the advantages of learning through their programmes.

The web space can be used by members of the village centres and the villagers will have free access to it. SEWA members are increasingly emphasising on the usage of IT to reach out to more and more women in Gujarat.




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