B-School pushes the envelope in ad campaign

What do you do when you are number two in your line of business? You try harder.

That’s exactly what a business school is claiming to do through its ad campaign.

IFIM Business School, which claims it was ranked the number 2 business school by a news magazine, has put up a hoarding outside the number 1 business school (IIM-B) to attract eyeballs through an ad campaign that was tried successfully in the US.

Avis Rent a Car Systems, a car rental company, used the campaign to dethrone Hertz Corporation. The business school also  conducted a survey and found that the ad reminded students of Coke-Pepsi rivalry.